Carbon Cleaning Egypt

branding

Client :

Carbon Cleaning Egypt

Start Date :

18 January 2020

Task :

Develop and execute a full marketing strategy

01 . The Challenge

Carbon Cleaning Egypt is part of a global franchise present in 38 countries, including 7 locations across Egypt. Specializing in engine carbon removal using nitrogen technology, the brand needed to build strong local awareness and drive sales in a competitive market. RPS was brought in to lead marketing and advertising efforts in Egypt.

02 . The Solution

Within just one month of partnering with RPS, Carbon Cleaning Egypt saw rapid growth in brand recognition and customer interest. A key turning point was the launch of the “40 Minutes Cleaning” campaign.

This campaign aimed to educate the public on how a 40-minute carbon cleaning session could dramatically improve fuel efficiency, engine performance, and extend vehicle lifespan. The message resonated strongly with car owners, sparking curiosity and engagement across social platforms and on the ground.