Mo Cafe & Restaurant – rps.marketing

MO Cafe & Restaurant

Category :

Branding

Client :

MO Cafe & Restaurant

Start Date :

19 August 2021

Task :

unique and appealing brand in the competitive

01 . The Challenge

Mo Café opened in 2021 in the highly competitive Fifth Settlement area, facing tough challenges due to strong nearby competitors—one of which had a 4-year head start. The main goal was to stand out and attract a different customer segment.

02 . The Solution

We focused on five key strategies:

Unique Atmosphere: Crafted a distinctive vibe and diverse menu to differentiate from nearby cafés.
Street Campaign: Launched interactive campaigns to build local awareness.
Social Media Ads: Ran paid ads and collaborated with food bloggers to boost online presence.
Special Events: Organized events during holidays to create buzz.
Media Exposure: Featured in a Ramadan 2024 food program for added visibility.

03 . The Results

Facebook Reach: 1M+ views | 300K+ customers
Instagram Reach: 500K+
Ad Spend: Only EGP 100,000 over 3 years
Sales: Profitable within the first year

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