Sa3a Siana

Branding

Client :

Sa3a Siana

Start Date :

3 October 2024

Task :

Build a strong brand identity and execute a full marketing strategy

01 . The Challenge

Located in Nasr City’s Sixth District, Sa3a Siana underwent a major transformation in 2024—from a basic workshop to a high-level, specialized maintenance hub. However, it faced significant challenges from the start.

The center is situated in a densely populated industrial area known for its numerous well-established and highly professional competitors, many of which have built strong reputations over the years. Entering this saturated market and gaining customer trust required more than just good service—it demanded a clear and compelling strategy to stand out.

02 . The Solution

To differentiate Sa3a Siana from surrounding competitors, we developed a comprehensive approach focused on service quality, branding, and smart marketing:

Service Differentiation:
The brand name and positioning were carefully chosen to reflect speed, precision, and professionalism. Our focus on delivering fast, high-quality service helped us create an identity distinct from older, more traditional service providers in the area.
Street-Level Awareness Campaign:
We began with an interactive street campaign aimed at engaging local residents and workers directly, introducing them to the brand and building awareness from the ground up.
Social Media Campaigns:
Paid campaigns were launched on Facebook and Instagram, showcasing the center’s services with real-time photos and videos from inside the workshop. These campaigns emphasized transparency, technical expertise, and the care put into each vehicle, drawing the attention of potential customers online.

03 . The Results

Facebook:
- Total reach over 5 months: 1 million
- Conversions to customers: 250,000+
Instagram:
- Total reach over 5 months: 200,000+
Ad Spend:
These outcomes were achieved with a modest budget of just EGP 20,000 over 5 months.