Auto Spot
is a car service center located in a gas station in 6th of October. The center specializes in maintaining Korean, Japanese, and Subaru cars. Despite being fully equipped and ready to launch in March 2020.
The opening coincided with unforeseen challenges, including extreme weather conditions and the COVID-19 pandemic.
Task
To revive the struggling business and overcome the challenges by developing an effective marketing strategy that resonated with the target audience during a challenging period.